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Industry’s marketing champions honoured at MIMA 2015

12 January 2016

Industry's marketing champions honoured at MIMA 2015

The industry’s most successful marketing campaigns were recognised in the 14th Meetings Industry Marketing Awards (MIMA) on the weekend.

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The Convention Centre Dublin led the way, picking up gold for best integrated marketing campaign, silver for Best Print Advertising Campaign and bronze for best website.

Zibrant, Butlin’s Conferences & Events and London & Partners were among a host of other entries that picked up multiple awards. Overall best marketing team of the year award went to Qhotels.

The annual awards show, organised by M&IT Magazine, was held at the newly-refurbished QEII centre and attended by almost 400 people from all areas of the events industry.

M&IT managing editor Martin Lewis told the audience: “The Meetings Industry Marketing Awards encourage and reward excellence in marketing in our sector and tonight we will see some of the best practice and best ideas in marketing.

“Each MIMA entry must not only state clear objectives and strategy and a detailed evaluation, it must also be accompanied by supporting material and evidence. So judges have pored over print in advertisements and brochures, deliberated over direct marketing and waded through web sites in their endeavours.”

The event raised more than £28,000 for industry charity Meeting Needs, including the online auction in the run-up to the evening.

To see all the photos from the evening go to www.mimaawards.co.uk/gallaries

The full list of winners:

Best Print Advertising Campaign

Gold Warwick Conferences
Silver The Convention Centre Dublin
Bronze Weetwood Hall

Best Website

Gold Zibrant
Silver Unique Venues of London Ltd
Bronze The Convention Centre Dublin

Best Brochure

Gold ITA*
Silver Butlin’s Conference & Events
Bronze Marketing Liverpool

Best Use of Budget

Gold RAM Org
Silver Lime Venue Portfolio
Bronze Whittlebury Hall Conference, Training and Hotel

Best Brand Marketing Campaign

Gold Butlin’s Conference & Events
Silver Radisson Blu
Bronze Warwick Conferences

Best Integrated Marketing Campaign

Gold The Convention Centre Dublin
Silver London & Partners
Bronze drp

Best Live Marketing Event

Gold London & Partners
Silver Eden Bleu Hotel Seychelles
Bronze Audi UK

Best Use of Video Marketing

Gold The Gleneagles Hotel
Silver Fáilte Ireland
Bronze Zurich Tourism

Best Direct Mail Campaign

Gold Lime Venue Portfolio
Silver Alton Towers Resort
Bronze Ottawa Tourism – Canada’s Capital

Best Social Media Campaign

Gold TFI Group
Silver Lime Venue Portfolio
Bronze Croke Park Meeting & Events
Bronze Soaring Worldwide

Best Email Marketing Campaign

Gold Kuala Lumpur Convention Centre
Silver ACC Liverpool
Bronze Hyderabad Convention Visitors Bureau

Best Mobile Marketing Campaign

Gold Guidebook
Silver Eden Bleu Hotel Seychelles
Bronze Brisbane Convention & Exhibition Centre

Marketing Team of the Year

Gold QHotels
Silver Zibrant
Bronze ExCeL London

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