Michael Hirst is Chairman of the Business Visits & Events Partnership which comprises the leading representative bodies with an interest in raising the profile and providing a cohesive approach to government for the conference, meetings, exhibition, outdoor events, incentive travel, corporate hospitality, cultural and leisure festivals sectors in Britain.
He was voted “Personality of the Year 2003” by the readers of Meetings & Incentive Travel and awarded the 2013 Joint Meetings Industry Council Unity Award, recognising individuals who have made a significant contribution to the advancement of the Meetings Industry.
He is also immediate past Chairman of The Tourism Alliance, a body comprising all the main trade associations in the UK tourism industry.
He is a consultant to CB Richard Ellis Hotels, the world’s leading hotel real estate advisory firm, where he assists on asset management, financing, mergers and acquisitions, single property and portfolio transactions.
He is a former board member of the Ladbroke Group Plc and was Executive Chairman of its hotel division and Chairman and CEO of Hilton International.
He was appointed an OBE in the 2004 New Year Honours for his services to tourism in Britain.